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The Salesforce MKT-101 Exam covers a range of topics such as Marketing Cloud basics, email marketing, mobile messaging, advertising, and data management. It helps candidates to gain a deep understanding of the Marketing Cloud platform and how it can be used to create effective customer journeys.

Salesforce MKT-101 certification exam is divided into four sections: Journey Planning, Journey Creation, Journey Execution, and Journey Analysis. MKT-101 exam consists of 60 multiple-choice questions and the candidate has 105 minutes to complete the exam. The passing score for the exam is 65%. Build and Analyze Customer Journeys using Marketing Cloud certification exam is administered by Salesforce and can be taken online or at a testing center. Upon passing the exam, the candidate will receive the Salesforce Certified Marketing Cloud Consultant credential, which is recognized globally and can help professionals advance their career in the field of marketing automation and customer journey building.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q54-Q59):

NEW QUESTION # 54
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Personalization Strings still allow PII to be displayed within an email.
B. Tokenized Sending should be combined with field-level data encryption for additional security.
C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
D. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

Answer: A,C

Explanation:
Two considerations that should be made about tokenized sending are:
Personalization strings still allow PII to be displayed within an email. Tokenized sending does not encrypt or mask PII within an email, it only prevents it from being stored in Marketing Cloud. Therefore, personalization strings should be used with caution and only when necessary.
Service Level Agreements for email sends are unsupported with the inclusion of outside servers. Tokenized sending relies on an external server to provide PII at send time, which may introduce latency or errors that affect the delivery time and performance of emails.
Journey Builder decision splits do not provide a method to access tokenized data natively, but they can be configured with custom activities or API calls to do so. Tokenized sending does not require field-level data encryption for additional security, as PII is never stored in Marketing Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_tokenized_sending.htm&type=5

NEW QUESTION # 55
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A. Tracking Data Extract
B. Total Opens measure
C. _Open data view

Answer: C

NEW QUESTION # 56
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.
Where should the data extension reside to achieve this goal?

A. In the Synchronized Data Extensions folder
B. In the Data Extensions folder with sharing enabled
C. In the Shared Data Extensions folder

Answer: B

NEW QUESTION # 57
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers

A. Will image URLs be available publicly?
B. What from name will be used for these emails?
C. What is the maximum file size of the images being used?
D. How often will the layout of the content in a content area change?
E. How often will email content be image-only with text overlaying images?

Answer: A,C,D

NEW QUESTION # 58
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

A. How will Marketing Cloud and the database sync up?
B. What will be used as the Subscriber Key?
C. Will new users have an "Email ID"?
D. What publication lists will be used?
E. Will the company need a custom preference center?

Answer: A,B,C

NEW QUESTION # 59
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